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Gratitude for the Origin: What Does It Have to Do with Chocolate?

Gratitude for the Origin: What Does It Have to Do with Chocolate?

The production of chocolate is not only an art but also a legacy passed down from generation to generation. In the sweet and fascinating universe of chocolate, there are stories that deserve to be told, and today we want to make space to recognize the incredible resilience of all those who are part of what we know as the process, from cacao plantations to tasting tables.

We are grateful for such a challenging harvest this year, through which we have proven that we are made of the best cacao, the kind that grows under scorching suns and withstands very heavy rains.

Cacao and Its Ancestral Legacy

Cacao has a deeply rooted history in the Ecuadorian Amazon, where it originated over 5,300 years ago. This gift of nature has not only been part of our cultures' diet but also a symbol of resilience. Ecuador, my country of origin, where the world's best cacao grows, is a testament to how this seed marks an ancestral legacy.

When I speak of origin, I think of the work we develop directly with cacao organizations, supporting more than 4,000 families of small farmers who provide us with the primary ingredient of our chocolate: fine-aroma cacao, which is born in four areas of Ecuador on agroforestry plots.

Origin is not just a place, but a commitment to quality, ethics, and our customers.

Women's Empowerment

It is essential to remember that each bite of chocolate is the result of collective work, the same work that connected me to chocolate-making and allows me to lead Conexión Chocolate—a company that connects from seed to consumer through ethical practices, empowerment, and creating work spaces and commitments for both men and women.

This journey I share with exceptional women: producers, chefs, entrepreneurs, and researchers, who are always creating new spaces for other women in the cacao and chocolate industry, conquering the market and changing the course of this industry.

A Conscious Consumer Seeking Quality

We believe that the consumer has the power to transform the industry. Every decision made when choosing a product has a direct impact on how it is produced, marketed, and consumed. That is why we are proud to offer a high quality chocolate that also has an exceptional flavor and a fascinating story behind each bar.

The conscious action of the consumer is inspiring; today, they have more access to information and, therefore, decide what they consume, demanding:

  • Traceability
  • Sustainable practices
  • Quality

The chocolate you consume is not just a luxury; it is an act of support for an industry that needs your commitment. Every time you choose a quality chocolate, you are not only enjoying a delicious experience but also contributing to change towards a more sustainable chocolate future.

At Conexión Chocolate, we believe that consumers have the power to improve the world, one chocolate bite at a time.

This season, as you enjoy it, take a moment to reflect on the impact of your choice and the story behind the producer, exporter, and chocolatier who made it possible.

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